With the international education event season in full swing, it’s time to perfect your networking strategy. In this How to Tuesday article you’ll find our tried and tested tips for maximising your experience at industry events and what to do afterwards to maintain strong connections with those you meet.

Tip 1: Master the art of listening

When attending industry events, try to strike a balance between speaking and listening. Many international agents report feeling overwhelmed by information overload, so make your interactions stand out by preparing a concise pitch and asking agents about their specific needs and interests in order to adapt your presentation based on their responses. 

Tip 2: Maximise photo opportunities

Photos are valuable networking tools, so ensure you take plenty of snaps during events, especially selfies with new contacts. You can then use these photos on your social media channels and when following up after the events have ended.

Tip 3: Perfect your follow-up strategy

After the event, your follow-up approach can make or break potential partnerships. Here’s how to make your post-event communication effective:

1. Keep it informal: Avoid sending generic brochures or price lists.
2. Include personal anecdotes: Reference specific moments from your meeting.
3. Use visual reminders: Attach photos you took together at the event.
4. Mention shared interests: Highlight non-business topics you discussed.

Tip 4: Use social media for lasting connections

Social media can be a powerful tool for maintaining industry relationships long after events are over. We recommend prioritising LinkedIn as the go-to platform for professional networking in our industry and connecting with contacts using both your business and personal profiles. Don’t forget to share your event photos and tag industry partners here too!

With these strategies, you’ll create multiple touchpoints that make your interactions more memorable and increase the likelihood of forming lasting professional relationships. Ready to take your industry event networking to the next level? Get in touch with Schools & Agents for personalised advice today!

Written by Stephanie Clark