Hi everyone, welcome back to another Schools & Agents Bulletin highlights. Last time, we discussed the art of listening during international education industry meetings. Today, we’re addressing another crucial aspect of networking: how to effectively follow up with agents and partners after industry events.

The personal touch in follow-ups

Many schools wonder if they should send formal follow-up emails with brochures and price lists. Our suggestion might surprise you – keep it informal! Instead of bombarding agents with marketing materials, focus on creating a personal connection. This approach helps you stand out among the numerous schools that agents meet during events.

Making your follow-up memorable

Here are some tips to make your follow-up emails more impactful:

1. Include a shared personal anecdote from your meeting
2. Attach a photo you took together at the event
3. Mention a non-business topic you discussed, like a common interest

By referencing these personal moments, you’re not just reaching out to a potential business partner, but to someone you’ve genuinely connected with. This strategy ensures your email stands out in a crowded inbox.

Building on your initial impression

Remember, the key to a successful follow-up starts with the initial meeting. Use the listening tips we shared last week to make your interactions more meaningful. Then, carry that personalised approach into your follow-up communication. This consistency will help cement your school’s place in the agent’s memory.

That’s all for now, but if you have any unique or interesting ways of following up with contacts after industry events, please share them in the comments below our video. Stay tuned for more industry event tips in the coming weeks. In the meantime, if you need personalised advice on navigating the international education industry, don’t hesitate to reach out to us at Schools & Agents.

Written by Stephanie Clark