Following two vibrant days packed with 1:1 meetings, ICEF Brazil 2024 came to a successful close, leaving delegates buzzing with excitement and new opportunities. The event culminated in a spectacular dinner with live entertainment, offering a well-deserved moment of relaxation for attendees after their packed schedules. As the event draws to an end, it’s time for the participants to head home, bringing with them new connections, strategies, and optimism for the year ahead.

ICEF Brazil 2024 marked a historic occasion as the first ICEF event to focus exclusively on Brazil, one of the most dynamic and rapidly growing markets in international education. With over 320 international education professionals attending, the event featured agencies representing 13 states and 42 cities across the country. The diversity of this market was on full display, as participants shared insights and strategies to help young Brazilian students fulfil their dreams of studying abroad.

A Unique and Growing Market

Brazil’s emerging role as a major source of international students was a key theme throughout the event. The nation’s growing economy presents significant opportunities for international institutions, but it also brings challenges. Despite economic improvements, the average income in Brazil remains low, and the rising cost of living is a major consideration for students choosing where to study.

To successfully tap into this market, institutions must be proactive and thoughtful in their approach. Several important factors were highlighted as essential for recruiting Brazilian students:

🔸 Financial Support and Scholarships: Offering financial aid or scholarships can be a decisive factor in attracting students from Brazil.

🔸 Speed of Response: Quick and efficient responses to student inquiries set institutions apart in this competitive market.

🔸 Personalised Communication: Tailored, thoughtful communication can make a lasting impression and foster trust between students and institutions.

🔸 Safety and Welcoming Environment: Brazilian students prioritize safety and inclusivity when selecting their study destination. Institutions that offer a supportive and secure environment will have a competitive edge.

Looking Ahead to Next Year

As ICEF Brazil wraps up, the excitement for next year’s event is already building. Brazil’s position as an essential market for international education providers is undeniable, and with over 320 professionals gathered this year, ICEF Brazil has proven itself as an invaluable platform for connecting institutions, agents, and industry service providers.

ICEF Brazil 2024 was held from October 3rd to 5th in São Paulo, Brazil.