As the international education industry prepares for another exciting season of conferences and fairs, schools must prepare themselves to stand out. This requires careful planning and attention to detail, so let’s look at how to make a lasting impression on potential agents and partners at your next event.
Think of your online platforms like a virtual handshake. They often form the first impression for international agents who research schools before meeting in person. Take the time to update your website content and design, ensure all your social media profiles are current and active, and create engaging digital brochures for easy sharing.
Next, don’t underestimate the power of tangible marketing tools. Prepare a range of materials to take with you, including:
With so much competition out there, effectively communicating your school’s unique selling propositions (USPs) is paramount. Clearly define what sets your institution apart, whether it’s innovative programmes, state-of-the-art facilities, or exceptional student services. Prepare concise talking points about these strengths and ensure your team is well-trained to articulate them confidently at any events you plan to attend.
To leave a lasting impression, it’s also advisable to offer memorable freebies that are both practical and compact. Think beyond the usual pens and notepads – eco-friendly stationery, mini language phrasebooks, or branded stress balls can make your school stand out long after the event has ended.
As you prepare for the upcoming event season, remember that with thoughtful planning and creative marketing strategies you’ll be able to make a strong impression on potential partners and students. Need help fine-tuning your digital marketing strategy for the upcoming event season? Visit our Industry Events page to see the lineup of industry events and don’t hesitate to get in touch for expert guidance in crafting a winning marketing approach.
Written by Stephanie Clark
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