While social media and search engine optimisation (SEO) may seem like separate strategies, they can actually work together to amplify each other’s results. Social media SEO allows you to optimise your online profiles to better attract potential students through search. Let’s look at how to best use social media to enhance your international school’s SEO efforts.

Create consistent, quality content

It’s important to regularly post engaging, relevant content across your social media channels. This not only keeps your audience informed, but also provides fresh material for search engines to index. Share blog posts, news updates, and student success stories to highlight your institution’s value.

Optimise your social media profiles

Ensure all your social media profiles are complete and up-to-date. Use relevant keywords in your bios and descriptions, and include links to your school’s website. This helps search engines understand your institution’s identity and improves your overall online visibility.

Encourage engagement and sharing

Promote interaction with your institution by asking questions, running contests, and sharing user-generated content (UGC) on your socials. When followers engage with and share your posts, it increases your content’s reach and creates valuable backlinks, boosting your SEO.

Utilise hashtags strategically

Research and use relevant hashtags in your posts to increase discoverability. Create a unique hashtag for your school and encourage its use among past and present students and staff to build a cohesive online community.

Integrate social media with your website

Embed social media feeds on your website and include social sharing buttons on your content. This kind of integration helps drive traffic between your website and social platforms, improving overall engagement and SEO performance.

With these social media SEO strategies, your school can use the power of social media to boost its online visibility to the right audience. Need guidance in developing a comprehensive SEO strategy for your school? Contact Schools & Agents today to learn how we can help you attract more quality traffic to your website and social platforms.

Written by Stephanie Clark