Influencer partnerships can be a game-changer in marketing your international education business. With their ability to connect with an already highly-engaged audience, professional influencers offer the chance to highlight your educational establishment’s offerings in an authentic and relatable way. Here are the key considerations when deciding on an influencer to showcase your international school. 

Find someone with genuine passion and experience

The most effective influencers are those who truly resonate with the industry they’re promoting. In the case of international education, you should be looking out for those with experience of language learning and travel. Miss Jones, Schools & Agents’ featured influencer, embodies this principle perfectly. With a background in teaching ESL and personal experience as a language student, she understands the challenges and excitement of the international education journey.

Prioritise reach and engagement

While follower count matters, engagement is also a key element to consider. For instance, Miss Jones not only boasts over 300K international followers on Instagram, but reaches over 1 million viewers. She has also cultivated a highly-engaged community who trust her recommendations. As she puts it, ‘One of my strengths lies in the ability to make my content look effortless, which in turn brings a level of authenticity that inspires audience trust’.’

Look for a multifaceted approach

The best influencer partnerships go beyond just sponsored posts and include a well-rounded mix of promotional content. Our influencer packages with Miss Jones offer a comprehensive service, including high-quality video and photo content showcasing your school, area, and accommodation options. This multifaceted approach allows prospective students to truly envision themselves at your institution, and will ultimately drive conversions.

With the right influencer by your side, your international school can not only tap into a powerful marketing channel that is very on-trend, but one that is bound to resonate with your target audience. Ready to explore our influencer packages? Contact Schools & Agents today to learn more!

Written by Stephanie Clark