Hi everyone, and welcome back to another Schools & Agents Bulletin highlights. In our recent video bulletin, Lynne shared some valuable SEO insights that build upon our previously announced SEO packages. Here is our practical guidance for education providers looking to improve their search rankings without falling into common pitfalls.

Choosing keywords carefully 

Keyword selection should be strategic rather than random. Simply targeting high-volume keywords isn’t enough—and can sometimes be counterproductive. Instead, consider keywords that balance search volume with ranking difficulty. Long-tail keywords (longer, more specific phrases with decent search volume, but lower competition) often give a better chance of ranking successfully. 

Research methods that work

There are several research methods that can help identify effective keywords, including:

• Using specialised online keyword research tools
• Analysing Google search results directly
• Asking clients what terms they typically search for online

Avoiding keyword overuse

One crucial point to mention is the danger of keyword repetition. Even if a term like ‘online English courses’ has high search volume, using it repeatedly across multiple pages can damage rather than improve your SEO. Each page should target specific, relevant keywords rather than trying to optimise every page for the same popular terms.

SEO isn’t a one-time task but an ongoing process that requires consistent attention. It involves regularly refreshing content, publishing new material, and continuously monitoring and adjusting your strategy. For those without the time or expertise to manage this process, seeking professional assistance can be a worthwhile investment. Get in touch with us to find out more about our SEO packages—we’d be happy to work together to find one that suits your needs and your budget. That’s all for now, but stay tuned for more insights coming soon!

Written by Stephanie Clark