Social media has become a core channel for schools looking to expand their global reach and engagement, but many institutions struggle with consistent posting, proper platform optimisation, and measuring their social media effectiveness. Here we highlight the ways S&A can help international education businesses enhance their presence on the top social media platforms.
International students typically research potential schools across multiple platforms before making decisions on where to study. Your social media presence not only increases visibility but also showcases your institution’s culture, achievements, and opportunities in an authentic way that traditional marketing cannot match.
At Schools & Agents, we’ve developed three comprehensive packages to support educational institutions at any stage of their social media journey:
Perfect for schools just starting their social media strategy, this package focuses on establishing a consistent presence on one platform (Facebook, Instagram or LinkedIn) with weekly content and basic engagement monitoring.
Ideal for institutions ready to expand their reach across two social media platforms with increased posting frequency to twice a week, and more advanced community engagement strategies.
Our most comprehensive solution includes management of three social media platforms, three posts and stories per week, 3 monthly reels, and detailed performance analytics for maximum impact.
Not ready for a monthly commitment? Our one-time optimisation service (€150) gives your chosen platform a professional overhaul with targeted keyword research and a customised strategy document.
In the competitive international education marketplace, a strategic social media presence is essential. Contact Schools & Agents today to discuss which SMO package best fits your institution’s goals and budget, and we’ll handle the rest.
Written by Stephanie Clark
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