When working to improve their online presence, schools often ask us: What exactly is SEO and why is it important? So in today’s S&A Clinic we answer this question and explain some of the core SEO services we provide. Let’s get started.

SEO in international education

Search Engine Optimisation (SEO) helps schools improve their visibility in search results on Google (and other search engines) when potential students and agents are looking for educational opportunities. Because of this, it plays a key role in helping institutions stand out in an increasingly competitive industry. There are a number of SEO techniques that can be used to improve online visibility, including strategic keyword placement and website improvements. 

S&A’s tailored SEO packages 

We offer four distinct packages designed to meet various SEO needs:

1. One-Time SEO Package

This package is ideal if you’re looking for a complete website refresh. It includes a thorough website audit, optimisation of all front-end and back-end content, and improvements to technical aspects like loading speed and mobile optimisation.

2. Basic Monthly Package

This option ensures consistent SEO improvements through regular audits, ongoing keyword research, and a tailored content strategy to keep your website relevant and competitive.

3. Intermediate Monthly Package

Our Intermediate Package includes all of the above, but has the added power of high-quality backlinks to significantly boost your website’s authority and visibility in search results.

4. Advanced Monthly Package:

This is our top-tier package, providing maximum impact for your digital presence. On top of all the Intermediate Package features above, you get detailed data analytics and reporting, as well as keyword-optimised blog posts tailored to your business.

Each package is designed to address specific needs within the international education sector so that your institution remains competitive. Whether you’re just starting your SEO journey or looking to enhance your existing digital presence, we have a solution for you. Ready to improve your institution’s online visibility? Contact us today to discuss which SEO package best suits your needs and goals.

Written by Stephanie Clark