Welcome to this week’s edition of the S&A Bulletin, streamed live on our social media channels last Friday. This week, our focus was on a highly relevant topic: "How to Come Up with Good Video Content" for your school, agency, or organisation. Bernice, our experienced content creator, shared some invaluable tips on this theme.

Key Takeaways from Bernice's Video Content Tips

1. Short Videos are Best

In the fast-paced digital world, brevity is key. Bernice emphasised the importance of keeping your videos short and to the point. Aim for a duration that holds the viewer’s attention without overwhelming them. Typically, videos between 3 to 5 minutes work exceptionally well. A video should not be longer than 6 minutes, unless you have a really intresting discussion going on which will keep your audience entertained (but still, I'd stay away from long videos).

2. Raw Content

Gone are the days when you needed to invest heavily in editing software and skills. Bernice highlighted that raw content is not only acceptable but often preferred. Authenticity resonates with audiences, making them feel more connected to your message. So, don’t worry about massive editing – keep it real and straightforward.

3. Invest in a Versatile Selfie Stick

A small investment in a selfie stick that doubles as a tripod can significantly enhance the quality of your videos. This tool is ideal for recording short videos, providing stability and reducing arm movement. Find a picturesque spot in your school or outdoors, set up your phone on the tripod, and you’re good to go.

4. Make sure that you record your videos in a quiet place

When recording video content with your phone, you need to be careful and make sure that you record in a place where there isn't too much background noise as the phone tends to pick that up. Alternatively, you'll need to invest in a microphone, but that will add to your expenses.

Video Content Ideas

Bernice also shared some practical ideas for creating engaging video content. Here are a few suggestions:

• Course Overviews: Create short videos detailing the different courses your school offers. Highlight unique features and benefits to attract potential students.
• Nationality Mix: Showcase the diverse nationality mix at your school. This can be particularly appealing to international students looking for a multicultural environment.
• Destination Highlights: Speak about your school’s location and what makes it special. This could include nearby attractions, cultural landmarks, or simply the vibrant community.
• Student Testimonials: Encourage current students to record short testimonials about their experiences. Authentic student voices can be incredibly persuasive for prospective students.

By implementing these tips and ideas, you can create compelling video content that effectively promotes your school, agency, or organisation. Remember, the key is to stay authentic, keep it concise, and use simple tools to enhance your video quality.

Stay tuned for more insights and tips in next week’s edition of the S&A Bulletin. Until then, happy filming!