Transforming routine marketing material into eye-catching content will give your business the upper hand when it comes to attracting prospective students worldwide. In this How to Tuesday article, we share some innovative ways to make your educational marketing content more engaging and effective.
Share authentic success stories of international students. Create a video or blog post series featuring students discussing how their study abroad experience shaped their careers and personal growth. Highlight diverse experiences, from overcoming language barriers to landing dream jobs. These personal narratives resonate deeply with potential applicants, offering relatable insights into the transformative power of international education.
Transform standard campus photos into immersive 360-degree virtual tours, allowing prospective students to explore dorms, classrooms, libraries, and local attractions from the comfort of their homes. Include clickable hotspots with additional information, student testimonials, or fun facts about each location. This interactive experience helps international students visualise themselves on campus and in the surrounding community, bridging the geographical gap.
Tailor your marketing materials to address common concerns of students from different countries, such as visa processes, cultural adaptation, or career opportunities post-graduation. Highlight how your institution celebrates diverse cultural festivals, such as Diwali and Eid, to demonstrate cultural sensitivity and helps prospective students feel valued and understood.
Making the shift from mundane to magical marketing content doesn’t require a complete overhaul – just a pinch of creativity and a student-centred approach. Ready to attract more prospective students with captivating marketing content? Contact Schools & Agents today for innovative content marketing solutions that will inform and inspire students worldwide!
Written by Stephanie Clark
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