Engaging content is key to attracting your audience’s attention, especially in a time when attention spans are shrinking and digital noise is on the rise. In this week’s Marketing Monday, we share five creative ways international schools and agents can make their marketing efforts stand out and resonate with prospective clients worldwide. 

1. Engaging video content

Create short, entertaining videos showcasing campus life, student testimonials, or quick language lessons. For example, a ‘Day in the Life’ series featuring international students or a ‘60-Second Language Tip’ on TikTok and Instagram could captivate potential applicants.

2. Gamified learning

Develop interactive games to both educate and entertain prospective students, such as fun vocabulary quizzes on Instagram where viewers are prompted to click the right response. This content would also work for agents who want to share highlights or trivia about a university or location they’re promoting.

3. Influencer collaborations

Partner with education influencers with a strong social media presence to help showcase all your institution or agency has to offer in an authentic way. For example, an influencer could document their experience attending a course or exploring the local area, providing a more relatable perspective for potential students than constructed marketing material. 

4. Virtual events

Organise online events with staff and members of your institution’s global community, such as a teacher hosting a mini language lesson livestream, or a virtual Q&A session with a university dean or past alumni. This content will strengthen your school or agency’s authority and create a buzz with students and partners within the industry.

5. Eye-catching infographics

Highlight key statistics, course features, or student career outcomes using visually-appealing infographics. For instance, comparing living costs in different study destinations in an infographic style is highly shareable and can simplify complex information. 

The key is to experiment with different formats and platforms to find what resonates best with your target audience. And if your marketing strategy needs a boost, contact Schools & Agents to find out how our influencer marketing packages can elevate your business’ online presence today!

Written by Stephanie Clark