Hi everyone, and welcome to another edition of the Schools & Agents Bulletin. In our latest video, Lynne continued giving insights into SEO for schools, this time specifically about on-page SEO. After covering keywords and content in previous videos, this installment focused on the technical aspects that can improve your institution’s search visibility. Here’s a summary of these top tips. 

Optimise titles for better click-through rates

The SEO title (or title tag) is what appears in Google search results and creates the first impression for potential students. Many education providers don’t realise that they have control over this element through their CMS (content management system) or plugins. When crafting title tags, remember to:

• Stay within the character limit provided by your platform.
• Create attractive titles that entice clicks.
• Clearly communicate the purpose of your page.
• Avoid being mysterious, as this confuses search engines.

Create effective meta descriptions

Just below your title tag in search results, the meta description offers a brief overview of your page content. For international education marketers, this space is invaluable. Make sure to use the available character count wisely and include a clear call-to-action, for example ‘Book a consultation now’ or ‘Apply today’. Make your meta descriptions informative, yet enticing, for prospective students and agents.

Use structured headings

Headings (H1, H2, H3) aren’t merely aesthetically-pleasing—they provide crucial structural signals to search engines. Here are some things to note:

• Reserve H1 for your main page title only.
• Use H2s to break content into major sections.
• Implement H3s for subsections under relevant H2s.

Remember that headings create a hierarchical roadmap for both users and Google’s crawlers, so it’s important that they’re structured correctly. 

Considering these on-page SEO techniques will help education providers not only appeal to search engines, but also enhance the user experience for prospective students and partners. Need guidance implementing these SEO strategies? Contact Schools & Agents today for personalised support.

Written by Stephanie Clark