With its ability to share details about campus life, academic programmes, and student experiences in a visually compelling way, video marketing can be a real game-changer in international student recruitment efforts. Here we discuss why video is so effective for marketing your educational business to prospective students worldwide. 

Showcase all your institution has to offer

Video marketing allows you to bring your institution to life for students across the globe. For instance, creating high-quality virtual campus tours, faculty introductions, and glimpses into campus events can give international students a true sense of the vibrant community and learning environment your institution offers. Video can also be an effective way to highlight the uniqueness of your courses. For example, by showcasing cutting-edge research projects, hands-on learning opportunities, and staff expertise you can differentiate yourself from your competitors. 

Highlight authentic student experiences

Prospective international students want to envision themselves as part of your institution’s community. Student testimonial videos featuring current international students sharing their authentic experiences, challenges, and successes can be incredibly influential in shaping perceptions and creating interest around your establishment. Collaborating with trusted influencers to showcase their experiences at your school is also highly effective, as personal stories like these help students understand what it’s truly like to be part of your school. 

Establish an emotional connection

Last but not least, video has the power to evoke emotions and create lasting connections with your target audience. Designing engaging narratives that appeal to international students’ hopes, dreams, and aspirations can establish a deep sense of affinity with your institution. By tapping into shared human experiences and values through video, prospective students will be more inspired to take the next step in their educational journey with you.

Video marketing is one of the best ways for universities and schools to effectively communicate their unique value and make global connections with prospective students. Get started today and don’t forget to reach out to Schools & Agents if you need support with your international education marketing strategy!

Written by Stephanie Clark