With the sheer number of social media users around the world, marketing on social media platforms has become vital for connecting with a wider audience. By sharing valuable content and building meaningful relationships across social platforms, education providers can increase awareness and engagement with prospective international students. Let’s look at how to maximise social media platforms for your international education business. 

Choose the right platforms

The first step is to identify the social media platforms most popular among your target international student demographic. While platforms like Facebook, Instagram, and Twitter have widespread global appeal, regional favourites like WeChat in China and KakaoTalk in South Korea may also be worth considering. Think about age groups as well – younger students are generally more active on Instagram and TikTok, but their parents may be using Facebook. Researching where your prospects spend their time online is crucial.

Create engaging content

Develop a content strategy that resonates with international students’ interests and needs. For example, share updates on school life, course options, admission tips, and student testimonials. Incorporate visually appealing graphics and user-generated content to increase engagement by posting campus photos and videos contributed by students.

Build an online community

Encourage international students to interact with your institution on social media by asking questions, running contests, and responding promptly to comments and messages. This two-way communication helps create a sense of community and belonging, even before they set foot on campus. Use relevant hashtags and location tags to expand your reach.

Analyse and adapt your strategy

Don’t forget to regularly review your social media metrics to understand what content works best with your international audience. Adapt your strategy based on engagement rates, click-through data, and feedback, and stay responsive to emerging trends and platform updates to maximise your outreach.

With a well-executed social media strategy, education providers can effectively engage with international students, showcase what their institution has to offer, and stand out in an increasingly competitive industry. Need help with your social media marketing strategy? Contact Schools & Agents today to find out how we can boost your business’ online presence!

Written by Stephanie Clark