When working to improve your school’s online presence, regular search engine optimisation (SEO) audits can help ensure your website is performing at its best. In this article, we explore how to assess and enhance your school’s online visibility with audits.
An SEO audit is a comprehensive analysis of your website’s search engine friendliness. It helps identify areas for improvement and makes sure your school’s website is easily discoverable by your target audience.
The first step in conducting an audit is to examine your website’s current technical health. Check for issues like slow loading times, broken links, or mobile responsiveness problems. These factors can significantly impact your search engine rankings and user experience.
Next, analyse your content. Look at your web pages – is your content high-quality and relevant to your target audience? Does it include keywords related to your school and its courses? Don’t forget to optimise your meta titles and descriptions too – these are often the first things potential students see in search results.
It’s also important to consider your website’s structure and navigation. A well-organised site with a clear hierarchy helps both users and search engines understand and navigate your content easily.
Once you’ve identified and tackled any key problem areas from your audit, you need to track your progress. Use tools like Google Analytics and Google Search Console to monitor key metrics, such as organic traffic, keyword rankings, and conversion rates. Regular analysis will help you understand the impact of your SEO efforts and identify areas for further improvement.
Remember, SEO is an ongoing process. Conduct audits regularly and stay updated with the latest SEO best practices to maintain and improve your school’s online performance. This will allow you to attract more prospective students and effectively showcase what makes your institution unique.
Written by Stephanie Clark
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