International education agencies rely on social media to connect with potential students, but managing multiple platforms while juggling other responsibilities can be overwhelming – especially in the busy summer months. So, to make your life a bit easier, here we share some strategies to streamline your agency’s social media efforts while maximising impact.
Deciding on which content to post before the summer rush starts is a clever way of ensuring your online presence remains consistent when you are busy. Focus on key dates relevant to your target audience, such as application deadlines, international education fairs, and cultural events in popular study destinations. A well-structured content calendar allows you to prepare engaging posts without the stress of coming up with new ideas during peak season.
One of the most powerful marketing tools at your disposal is the experiences of current and past students your agency has supported. Encourage them to share their study abroad journeys, and make it a point to repost their stories, photos, and testimonials. This not only provides authentic perspectives and helps build a sense of community, but is a low-maintenance way of keeping your socials active.
Investing in social media management platforms like Hootsuite or Buffer can significantly reduce the time spent on posting. These tools allow you to schedule posts across multiple networks simultaneously, ensuring consistent messaging and freeing up your time for other important tasks. Do some research to find one that best suits your needs, and put it to the test in the lead up to peak season.
Effective social media management doesn’t have to be a full-time job. With these smart strategies your international education agency can maintain a strong online presence even when you’re busy dealing with other commitments. And don’t forget to contact Schools & Agents for expert support with your digital marketing strategy!
Written by Stephanie Clark
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