For schools to attract more prospective international students and agents, two core strategies are needed – search engine optimisation (SEO) and content marketing. These approaches go hand in hand, and when done effectively, they can significantly boost a school’s online visibility and engagement. Let’s delve deeper into this winning combination.

What is SEO for schools?

SEO is the practice of optimising your school’s website to rank higher in search engine results. For international schools, this means researching and using keywords related to international education, enhancing website structure and load times, ensuring mobile-friendliness, and building quality backlinks from reputable educational sites like Schools & Agents. By focusing on these elements, schools can improve their visibility in search results and entice more potential clients.

How schools can integrate SEO and content marketing

Content marketing schools can take many forms. It includes blog posts about student life and academic programmes, videos showcasing campus facilities and events, infographics comparing curriculum options, and more. The key is to produce content that speaks to your target audience and provides real value. To combine SEO and content marketing, schools need to follow these steps:

1. Use SEO research to find engaging content topics
2. Optimise content with relevant keywords
3. Create high-quality, shareable content that naturally attracts backlinks
4. Use internal linking to boost important pages on the school website

The importance of tracking progress

Once an SEO content marketing strategy is in place, it’s crucial to measure progress using analytics tools. Some key metrics to monitor include organic search traffic, keyword rankings, time on site, bounce rates, and conversion rates (such as enquiry form submissions). 

With a content marketing strategy that’s focused on SEO, schools can improve their online presence, attract a wider audience, and stand out in the competitive world of international education. Follow this guide and feel free to get in touch with us for more advice specifically tailored to your school!

Written by Stephanie Clark