One powerful digital marketing tool that institutions often overlook is a blog. Not only does a blog enhance your school’s search engine optimisation (SEO), but it also serves as a platform to engage with the international education community. Let’s explore why your school needs a blog and how to make the most of it.

Why is a blog important for your school’s SEO?

Search engines love fresh, relevant content. By regularly updating your blog with quality posts, you increase your chances of ranking higher in search results. This improved visibility can help attract potential students, parents, and partners to your website. With a blog, you can showcase student and staff accomplishments, highlight unique courses and events, share educational insights and resources and even address common questions and concerns.

How often should you update your school blog?

One of the most important factors with content is consistency. To reap the full benefits of blogging, develop a content calendar and stick to a regular posting schedule. This not only helps with SEO, but also keeps your audience engaged and coming back for more. When it comes to deciding on a schedule, remember not to bite off more than you can chew, particularly if you are new to blogging. Start small by posting a blog once a month, and build up from there once you’ve got an efficient system in place. 

Content ideas for schools 

A common question we get asked is ‘What should I write about?’ Here are some ideas:

• Language learning tips and tricks
• Cultural insights about your school’s location
• Student success stories and testimonials
• Updates on new courses or teaching methodologies

A well-maintained blog is a worthwhile investment to improve SEO, increase engagement, and develop a stronger connection with your audience. Need a hand maintaining your school’s blog? Contact Schools & Agents for all your school’s blog writing and SEO requirements. 

Written by Stephanie Clark