Attracting the attention of prospective international students online requires dynamic, interactive marketing content. By incorporating elements that encourage participation, educational institutions can boost their engagement rates and gain valuable insights into audience preferences. So what’s the best way of going about this? Here are our top three types of interactive content for international education marketing.

1. Online polls and surveys

Many social media users love participating in polls and surveys – there’s something about the click of a multiple-choice button that just makes people want to join in. For instance, you could create a poll asking, “What’s your top priority when choosing a study abroad destination?” with options like academic reputation, cultural experience, or career opportunities. Surveys and polls are excellent tools for gathering opinions and preferences from potential students, providing valuable data to tailor your marketing efforts.

2. Interactive quizzes

Another great interactive content type is quizzes. Universities could encourage potential students to explore their programmes with quizzes such as “Which of our post-grad degrees match your career goals?”. Schools could do something similar for language courses, or even share mini interactive vocabulary or culture quizzes. These are perfect for Instagram posts. To expand your reach, remember to include share buttons so students can post their results on social media.

3. Dynamic comment sections

When sharing content across social media, whether its blog posts, student testimonials, or quizzes, make sure to enable the comments sections. This creates a space for people to ask questions and share experiences. It’s not only important to allow comments, but to set aside time to interact with your audience, as this will boost your establishment’s relevance and overall engagement rates.

Interactive content in international education marketing not only helps to engage potential students, but also provides valuable feedback and data to improve your strategy. Try implementing some of these ideas today and watch your audience engagement rates rise!

Written by Stephanie Clark