A key aspect of website optimisation is using keywords relevant to your industry. Whether you’re promoting language courses, exchange programmes, or full degree offerings, finding the right keywords can significantly boost your visibility online. Here's how to find the perfect keywords for your international education website.

Think of your audience

Begin by considering the diverse needs of international students, parents, and educational institutions. Which terms might they use when searching for programmes like yours? For instance, a student looking for an English language course might search for ‘intensive English programme’ or ‘IELTS course’.

Use keyword research tools

Tools like Google Keyword Planner or Ahrefs can help you find popular search terms related to international education, like ‘study abroad programmes’ or ‘summer language courses’. These tools also provide valuable insights into search volume and competition for specific terms.

Analyse competitor websites

It’s wise to examine the websites of other successful international education providers, noting the keywords in their titles, headings, and content. Pay attention to how they describe their programmes, campus life, and support services for international students.

Include long-tail keywords

Focus on specific, longer phrases that are less competitive but more targeted. For example, instead of just ‘MBA programme’, try ‘affordable MBA programme for international students in [your city]’ or ‘one-year MBA with internship for foreign graduates’.

Consider regional language variations

Another important point is that different English-speaking countries may use varying terms. For instance, ‘college’ in the US often means ‘university’ in the UK or Australia. Tailor your keywords to match the language of your target markets.

Incorporate location-specific keywords

If your institution is in a desirable location, include location-based keywords. For example, ‘study English in Sydney’ or ‘business school in central London’ can attract students interested in specific destinations.

Remember – optimising your website is an ongoing process, so make sure to continuously monitor and analyse your performance. Stay tuned for more useful marketing tips for international education next week!

Written by Stephanie Clark