We've been emphasising SEO repeatedly in our weekly digital marketing tips, and for good reason – it’s a key component of your institution’s marketing strategy. While many of our clients find SEO daunting, with the right guidance, it can become more manageable. Let’s explore some simple ways to improve your school’s SEO yourself.
Put simply, search engine optimisation (SEO) are strategies that you can implement on your website and social media channels to help boost your school’s visibility online. It helps people find you more easily when they search on platforms like Google or social media using keywords, such as ‘Spanish classes London’ or ‘summer school France’.
When it comes to SEO, these are three top things that can really help.
Maintain a live, consistent blog on your website with regularly updated content, and share these posts on social media and with third parties like Schools & Agents. Incorporate keywords into your blogs that people are likely to search for, helping your website rank higher in search engines. Blogging is also a great solution for updating your keywords without altering your main website copy.
Use your keywords in captions on all your social media posts. This practice ensures you’re promoting your school or agency to the right audience across various platforms.
Lastly, include meta titles and descriptions in your website’s backend. These elements, although invisible on the front end, play a crucial role in search engine rankings. It’s important that you have full access to your website’s backend to add and update these descriptions, giving you complete control over your SEO strategy.
Don’t shy away from SEO – try these techniques today and you’ll likely notice a difference. That’s all for now, but please reach out to us for further guidance on your SEO strategy, and remember to follow our website and socials for more digital marketing tips.
Written by Stephanie Clark
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