Are you looking to enhance your school’s visibility and attract more international students? Video content might just be the powerful tool you’ve been missing. Let’s explore some simple tips for creating video content that effectively promotes your institution and resonates with potential students worldwide.

Keep videos short and focused

Aim for videos between 3 to 5 minutes long, focusing on a single topic per video. This approach maintains viewer attention and allows for clear, targeted messaging. Topics could include course overviews, social activities, or highlights of your school’s location.

Be as authentic as possible 

Raw, unedited content often resonates better with audiences, creating a more genuine connection. Don’t worry about extensive editing – keep it real and straightforward. This also saves time and resources.

Invest in basic equipment

Buy a versatile selfie stick that doubles as a tripod to enhance video quality. Make sure you record in a quiet place to minimise background noise, as phone microphones can easily pick up ambient sounds.

Use student voices

Encourage your students to create content. Their authentic perspectives can be incredibly persuasive for prospective students, showcasing their personal experiences, the school environment, and the diversity of your student body. Remember to review and approve any student content before posting.

Speak your audience’s language

Consider creating videos in languages other than English to target specific markets. For instance, if you’re aiming to attract French-speaking students, produce some content in French to better engage that audience.

The key to creating compelling video content is to stay authentic, keep it concise, and use simple tools and strategies to enhance your video quality. With consistent effort and creativity, you’ll be able to show off your school’s unique selling points and attract students from around the globe in no time. 

Written by Stephanie Clark