With the rise in the use of social media platforms for marketing in recent years, video content has only grown in popularity. This is down to the fact that video is not only highly-engaging, but also appeals to our emotions and is easy to digest. So how can the power of video content enhance your marketing strategy? Here we’ll explore 3 key tips for using video to promote your school or university. 

1. Create high-quality, engaging content

Since audiences these days tend to have shorter attention spans, short-form video content has become extremely popular – so remember to keep your videos concise and to the point. It’s also important to make sure your audio and video quality is top-notch, and that your videos are consistent with your school or university’s brand identity and messaging. 

2. Keep your audience’s interests in mind

When deciding on video content, consider your target audience’s needs and interests carefully – what kind of topics would be relevant to them? Student testimonials and success stories make for compelling content, as well as virtual school or campus tours, live Q&A sessions with key players, or perhaps videos sharing language tips and learning resources.

3. Optimise your video distribution

Creating effective video content is only half the battle. In order to reach a wider audience, you need to use your social media platforms, your YouTube channel, and your institution's website to share and promote your videos. Do this by embedding videos within relevant blog posts or on landing pages – and don’t forget to constantly engage with your audience by encouraging them to like, comment, and share your content. This kind of interaction is key in building a sense of community and helps generate organic reach. 

Written by Stephanie Clark