When it comes to international student recruitment, a well-planned social media strategy can be the difference between attracting top global talent and getting lost amongst your competitors. For educational institutions looking to expand their international reach, social media is no longer optional—it’s an essential part of digital marketing. Here we outline what to consider when building your social media presence for your school, university or agency. 

Platform selection: Where your prospects live

Strategic platform selection is vital for reaching international students. Instagram and TikTok are ideal for visual storytelling that captures campus life, while LinkedIn offers a professional avenue for showcasing academic programmes. Don’t overlook region-specific platforms like WeChat for Chinese students or other local social networks that resonate in target markets.

Key considerations:

• Tailor content to each platform’s strengths.
• Use multimedia that showcases your institution’s unique value.
• Understand the social media preferences of your target markets.

Build an authentic online community 

Create a genuine connection with your audience by:

• Sharing real stories and testimonials from students and social media influencers.
• Hosting live Q&A sessions with current international students.
• Producing multilingual content that demonstrates inclusivity.
• Showcasing campus life through behind-the-scenes videos and student takeovers.

Platforms like Instagram, YouTube and TikTok are perfect for this video-centric content. 

Gain trust through transparent communication

International students and their families need reassurance that your institution is the right choice for them. In your social media content, focus on:

• Addressing common concerns about visa processes.
• Highlighting support systems for international students.
• Providing clear information about courses and academic programmes.

While these strategies are powerful, implementing them effectively requires expertise. At Schools & Agents, we specialise in digital marketing for international education, offering tailored social media strategies that transform prospects into enrolled students. Looking to improve your international student recruitment rates? Contact us today for a comprehensive social media strategy consultation that will boost your global presence.

Written by Stephanie Clark