As our industry evolves and competition increases, educational institutions are constantly seeking innovative ways to connect with potential students. One powerful marketing strategy still relatively unexplored in international education is influencer marketing. So why is influencer marketing such a strong strategy and how can your school utilise it to reach global audiences? Read on to find out more.

Why influencer marketing matters in international education

Traditional marketing channels are becoming less effective as students increasingly turn to peer recommendations and digital personalities for guidance. Influencer marketing offers a human-centred approach that can:

• Build trust through genuine, relatable content
• Reach global audiences instantly
• Provide social proof and real-world perspectives on educational experiences
• Strategies for effective influencer partnerships

Successful influencers establish deep and meaningful connections with their audience, a power you can harness to market your school.

Micro-influencers: The hidden gems of student recruitment

Micro-influencers often have higher engagement rates and more targeted audiences. By partnering with influencers who have niche but engaged followings and genuine storytelling abilities, schools can create more meaningful connections with potential students.

Leveraging alumni and educational influencers

Alumni can also be powerful ambassadors. Their first-hand experiences provide credible insights that resonate with prospective students. Look for alumni who are active on social media, have an international background, and who can share compelling narratives about their educational journey.

A case study in effective influencer collaboration

At Schools & Agents we’ve partnered with Emily, known online as Miss Jones – a prime example of an ideal educational influencer. With an Instagram following of around 400K and reaching over 1 million viewers around the globe, she brings a unique perspective that bridges education and digital storytelling. As a former EFL teacher and current language learner herself, Miss Jones has cultivated a highly-engaged international community that trusts her recommendations on travel, education, culture, and personal growth.

The world of international education is changing, and influencer marketing represents a dynamic, effective approach to reaching global students. At Schools & Agents, we specialise in creating targeted influencer marketing strategies that connect institutions with the right voices. Drop us a line today to find out more about our influencer packages and discover how we can help you boost your institution’s global reach.