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How-To-Tuesday: Get to Know Your Customers Better

Published Lynne on Tuesday, March 28, 2023 10:00 AM

How-To-Tuesday: Get to Know Your Customers Better

Getting to know your customers better is an essential part of building a successful business. Not only does it help you get to know what your customers’ needs are, but it helps you maintain a relationship with them. Providing excellent service in International Education may result in return customers, but focusing on who your clients are, helps you understand their needs and provide a more catered solution. This helps you stand out even more.

Here are some ways to get to know your customers better:

Conduct Surveys:

Surveys are a great way to gather information about your customers, their preferences, and their needs. You can send them via email, social media, or your website, and offer incentives such as discounts or freebies to encourage participation. For example, if you are a school you can ask all your students to fill in a feedback form on their last day, or if you’re an agency you may send out an online form to the schools you work with. The possibilities are endless.

Analyze Customer Data:

Analyzing data such as purchase history, browsing behavior, and social media activity shows you what customers' interests and preferences are. By analyzing purchase history you can determine if and when there are slumps in your sales and focus further on how you can promote your low periods better. For example, if you are a school, come up with offers to attract more students during quiet periods.

Use Social Media: 

Social media is a powerful tool for engaging with your customers and getting to know them better. You can use it to monitor conversations about your brand, engage with customers, and gather feedback. If you are a school you may also ask your students to post on your page and then analyze any feedback on their posts. As an agent, getting feedback on the schools you work with can also help you refocus your efforts.

Offer Customer Support:

Providing excellent customer support is a great way to build a relationship with your customers and gain insight into their needs and preferences. Excellent support gives your students, and their parents, the peace of mind that you have their best interest at heart. Monitor customer feedback through online reviews, social media comments, and customer service interactions to gain insights into their experiences with your brand.

Overall, getting to know your customers better requires effort, but the insights you gain can help you improve your services and build long-term relationships with your customers. The good news is that this doesn’t have to cost you a lot, even if our industry is vast and has clients from all around the world. We can show you how to use what you already have to gather this information!

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