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Digital Marketing Strategy

Published on Friday, March 24, 2017

QUESTION: How many entrepreneurs do you know about, who have an organized, automated digital marketing strategy that brings in new prospects every week, at a low cost that gets lower over time? In this article, by JeanPaul Galea from Websuccess we are going to analyse some answers to this question.


MY GUESS: Very few, if any.


There is one thing I know for sure after 6 years of weekly encounters with entrepreneurs from varying countries and industries - that most business-owners feel that generating quality sales leads is one of the most challenging aspects in running a business! 

Too often, you may feel confused or overwhelmed by the fact that while marketing your products is inevitable, it is costly, ineffective and very much out of your control.  Marketing your product may feel a bit like gambling; you put your time and money on what you consider a decent option and then keep your fingers crossed that the result would be profitable. 

Many times, the result is mediocre, but since; "stopping your marketing to save money is like stopping the clock to save time", as they say, marketing becomes an unavoidable yearly expense that we just can't do without. 

The reason why this happens is that most business have little to no strategy behind their marketing. They also have no form of properly monitoring and adjusting their marketing efforts so this leaves no option but to try their luck and shoot in the dark. 


You can generate new, quality sales prospects every week, with little money and effort. It can also be put on "auto-pilot", scaled and repeated over and over again. 

You can easily book a no-obligation consultation with our web-marketing specialist to find out how to do this. 

Or continue reading to discover how...


Why this goal is so achievable


As with every other valuable aspect of your business, it will require some input, but when done right, the process is straight-forward and you can start seeing some results quickly. Let's consider the following facts:

FACT 1 - If a product offers any kind of value (by solving a problem or somehow improve people's lives) then there are always people (maybe even lots) who will pay money for it. 

If you have something valuable to offer than you are more than half-way there. 

FACT 2  - Everybody can be reached online. In fact, there are nearly 3.5 Billion people online to date and the number is growing daily. Rest assured that the people who are willing to pay for your product are among them. 

This means that we just need to find them. 

FACT 3  - People look online for solutions and opportunities to improve their lives every day. Even when they are not "actively searching" (by typing in search-phrases in Google) for products to achieve this for them, they are always on the lookout. 

We simply need to find ways of meeting these people online and help them understand how we can help them. 

You can have your own digital marketing strategy running from as little as €120/month. 

OK, so let's start understanding how it all works.


The only 2 ingredients for this recipe


Getting ongoing sales online is actually quite simple and consists mainly of 2 main ingredients, equally as important but one has to come before the other.


FIRST: You need a website/page or online store that has the ability to receive an online visitor and convert him/her into one of the following: 

  1. A paying customer
  2. A person interested in your product who leaves his contact details (email mostly) - these people may become clients later on through systematic communication (as I will explain soon)
  3. A social media follower - also people who may become clients later on and introduce us to people similar to themselves 


SECOND: You need enough visitors on your website/page to get your sales, potential leads and brand followers. Consider this as fuel for your engine. This will keep growing continuously through your improved website find-ability, bigger mailing lists and social following.


In order to be more realistic, we have to keep in mind that 92% of people do not buy first time round and need to be guided through the purchase process. Apart from this, people who do buy can still buy from your business again in the future or introduce other people. Therefore, we need to add to this picture our social media followers and subscribers in our mailing list which as explained further on, will account for much more of our sales.


Read more about these options on the Websuccess digital marketing strategy page.

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