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Continued growth reflects opportunities in Japan and Korea

Published on Thursday, March 23, 2017

For the fourth consecutive year the ICEF Japan - Korea Agent Roadshow sold out, reinforcing the region as an important market for international student recruitment.


Held in Tokyo, Japan on February 23 and in Seoul, Korea on February 25, the roadshow hosted 253 participants, including 87 Japanese and 81 Korean agents. Overall the event grew by 2%, driven again by a healthy increase in the number of exhibitors at the event, and by an impressive 10% growth in the number of Japanese agents in attendance.


In total, over 1 000 pre-scheduled meetings were held across the event's two locations. 87% of educators at the event were satisfied with the quality of the agents and the opportunities presented. Afton Tyler of Bridge, a language school in the USA, said: "One of my favourite parts of ICEF Events is meeting all of the genuine, good people who attend. They are all great professionals who put students first."


The roadshow was supported in Japan by three important Japanese associations: Japan Association of Overseas Studies (JAOS), CIEL and Ryugaku Kyokai. The day before the event, JAOS hosted a seminar titled Rethinking Recruitment, looking at how Japanese universities could employ a multi-channel marketing strategy to effectively recruit international students. The seminar was attended by universities from across Japan including several ranked within the top 10 nationally. During the seminar, ICEF Vice President of Sales & Marketing, Mike Henniger, presented on how working with agents can help universities to meet their recruitment goals.


KOSA (Korea Overseas Study Association), lead by association President, Isaac Park, was once again a key supporter of the event in Seoul. This year, KOSA will award a Lotte Hotel accommodation package to a selected agency to be used for the Roadshow in 2017. The recipient of the accommodation package will be announced by Mr Park in April.


As the Korean economy continues to impact study abroad, students are seeking more economical options. Non-traditional study destinations are fast gaining popularity in Korea. Reflecting this, the roadshow welcomed institutions from Austria, Belgium, Italy, Malaysia, and Spain.


Agent James Kim from JY HRD Consulting said: "The main reason I participated in this event was that I could meet excellent universities and new schools in one place. I was also able to meet representatives from universities and schools that I have wanted to meet for a long time but I never had a chance to meet them personally before."


Next year's ICEF Japan-Korea Agent Roadshow will take place February 21 - 23, in Tokyo and Seoul. Visit the ICEF website to learn more and register for this popular event.

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