Catching the attention of students worldwide requires innovative marketing strategies, especially with the amount of competition out there. This means that language schools and international agencies must find creative ways to highlight what they have to offer. Here we share some of the best things you can do to improve engagement with international students today.

Create personalised landing pages

Firstly, your website needs to resonate with your target audience. A great way of ensuring this is by creating country-specific landing pages. This means customising content, testimonials, and programme information to appeal to students from different cultural backgrounds. For instance, you could include information about local alumni networks, country-specific scholarships, and relevant visa information to address common concerns.

Capitalise on user-generated content

In terms of social media content, authentic posts from peers can be more influential than traditional marketing materials. You could, for example, encourage current international students to share their experiences through social media takeovers or blog posts. Consider creating a branded hashtag for students to use, making it easier for prospects to find and engage with these real-life stories.

Collaborate with relatable influencers

Partnering with education influencers is also a strong social media marketing technique. Why not invite an influencer to take part in your courses and school activities and document their experience for their followers? Their endorsements can significantly boost your institution’s credibility and you’ll be able to benefit from their wide reach. 

Integrate multilingual chatbots

Lastly, try implementing AI-powered chatbots on your website that can communicate in multiple languages. This will allow you to provide instant, 24/7 support to international students, answering common questions about admissions, programmes, and campus life in their native language.

These are some of the creative ways international schools and agencies can effectively engage with student audiences and stand out in the competitive global education market. Remember, the key to success is to provide value, authenticity, and a personalised experience throughout the student journey. 

Written by Stephanie Clark