One often overlooked aspect of digital marketing is the optimisation of online listings and directories. So what does this mean for international education institutions? This Marketing Monday article guides you through the process of enhancing your school’s visibility in these important digital spaces.

Claim and verify your listings

The first step in optimising your school’s online listings is to claim and verify your profiles on major platforms, such as Google Business Profile. This process establishes your school as the rightful owner of the listing and allows you to control the information displayed.

Ensure consistency across all platforms

Maintaining consistent information across all your online listings is crucial for SEO. Do this by ensuring your school’s name, address, phone number, and website are identical on your website, across all your social media platforms and on the Schools & Agents directory. This helps search engines recognise your school as a legitimate entity and improves your local search rankings.

Optimise your descriptions

It’s also important to include engaging, keyword-rich descriptions for your school on each platform, highlighting your unique selling points, academic programmes, and achievements. Remember to tailor your content to each platform’s specific requirements and character limits.

Respond to reviews

Positive reviews can significantly boost your school’s online reputation and search rankings. Encourage satisfied students, parents, and alumni to leave reviews on your listings and always respond promptly and professionally to both positive and negative feedback.

Keep information up-to-date

Regularly update your listings with current information about events, admissions processes, and any changes to your school’s offerings. This not only keeps your audience informed, but also signals to search engines that your listings are actively maintained.

Optimising your school’s online listings and directories is a powerful way to improve your SEO and attract more prospective students. Need help implementing these digital marketing strategies for your school? Contact Schools & Agents today for expert guidance in boosting your educational institution’s online presence.

Written by Stephanie Clark