With social media platforms reaching billions of people worldwide, your business’ social presence can be a powerful tool for communicating core values. So how can international schools or agencies go about taking a stand on social issues? Let’s explore this further!

Stay informed

Firstly, it’s important to stay updated on social issues, especially those impacting education. This includes understanding cultural sensitivities, current events, and the socio-political climate. International education businesses can then use their reach to highlight these important social issues, bringing them to the forefront of a global audience.

Choose your cause

Do you want to raise awareness about inequality, promote diversity, or perhaps address environmental issues? Choose a cause that clearly aligns with your company culture. For example, if promoting sustainability is a core business value, make this the focus of your efforts.

Craft your message

Are you speaking to students, educators, industry partners, or all three? Understanding your audience ensures your message is relevant and engaging. Share resources, thought-provoking articles, and expert insights that shed light on social issues related to international education. And don’t forget that authenticity is key on social media. Real stories and experiences build trust and credibility with your audience.

Engage with your community

Social media is a two-way street. Encourage dialogue by answering comments, starting discussions, and asking for feedback. This helps build a community around shared values. Partnering with influencers who are passionate about the same social issues can also amplify your message significantly.

Measure your impact

Social media trends and social issues evolve, so always be prepared to adapt your strategy to stay relevant and effective. Understand what resonates with your audience by using social media analytics to track engagement and reach, and adapt accordingly. 

Businesses in international education can play a pivotal role in raising awareness of social issues with the power of social media. Follow this guide to help your company make a meaningful impact in the world of global education and beyond.

Written by Stephanie Clark