When focusing on improving a website’s search engine rankings, one aspect schools often overlook is the proper use of meta tags and descriptions. Let’s explore how these important elements can boost your school’s online visibility and enhance your search engine optimisation (SEO).
Meta tags are snippets of text that describe a page’s content. They aren’t visible on the web page itself, but can be found in the back end code. Meta descriptions, on the other hand, are a kind of brief summary of a page’s content. They appear in search engine results pages (SERPs) below your page title.
Well-crafted meta tags help search engines understand your content, thus giving your site more visibility. Additionally, eye-catching meta descriptions can increase the likelihood of users clicking on your website in search results. Overall, accurate meta information helps users quickly determine if your page contains the information they’re seeking, hence enhancing user experience. So what should your meta information include?
Here are three important things to keep in mind when creating your site’s meta information.
Create descriptive title tags for each page of your site. For example, ‘Westfield Academy: Top-Rated International Business School in London’.
Summarise the page content in 150-160 characters, including a call-to-action. For instance, 'Discover Westfield Academy’s world-class MBA programme. Nurturing global citizens since 1995, with a commitment to excellence. Schedule a campus tour today!'
Incorporate important keywords naturally into your meta information, such as your school name, location, and key programmes.
These small but mighty elements play a significant role in how your school is perceived in search results. Invest time in SEO by creating effective meta tags and descriptions and increase your chances of attracting more students to your site.
Written by Stephanie Clark
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