In today’s digital world, video content is one of the best tools for institutions looking to attract international students. Here’s how you can leverage video to showcase your institution and make a lasting impression on a global audience.
Virtual campus tours are an excellent way to give international students a taste of your institution’s environment. Use drone footage to showcase your campus from unique angles, highlighting key facilities, dorms, and surrounding areas. This gives international students a comprehensive view of life at your institution.
Nothing speaks louder than the experiences of current international students. Feature diverse student voices sharing their academic and social experiences, making sure to include subtitles in multiple languages to broaden your reach. Authenticity helps prospective students envision themselves at your institution.
Show off your institution’s academic strengths by creating short snippets from lectures and popular courses. Highlight unique programmes and provide practical information on application processes and visa requirements to assist international students in their journey.
Boost your reach and credibility by collaborating with a trusted influencer. At Schools & Agents, we’ve partnered with Miss Jones, an influencer with 300,000 Instagram followers and a reach of 1 million. As a former English teacher and current language student, she authentically connects with educators and students alike. Whether it’s shooting content on location or having Miss Jones immerse herself as a student within your school’s environment, our flexible influencer marketing packages are the perfect way to authentically promote your institution to a global audience.
With these strategies, you can create compelling video content that resonates with international students and sets your institution apart. Contact us for more details about our marketing packages today!
Written by Stephanie Clark
2025 SchoolsandAgents (C) - Developed by Websuccess