Consistent engagement is the key to gaining conversions for international student recruitment, and email marketing remains one of the strongest tools for this. Here’s your guide to effective email marketing that is sure to capture the attention of students worldwide. 

Creating effective drip campaigns

When planning your email drop campaign, put yourself in the students’ shoes. Do this by designing your email sequence to match their journey, from initial inquiry to enrollment. Start with welcome emails introducing your institution, for example, followed by programmed messages addressing common concerns and questions. Space these emails 7-10 days apart to maintain students’ interest without overwhelming their inboxes.

Personalisation strategies that work

We’ve said it before, and we’ll say it again – personalisation works. Go beyond using just first names and segment your email lists based on:

• Programme of interest
• Country of origin
• Application stage
• Previous interactions
• Language preferences

This targeted approach ensures your communications remain relevant and engaging.

Engaging content ideas

Keep prospective students interested by sharing a diverse range of content, such as:

• Student success stories and testimonials
• Virtual campus tours and event invitations
• Programme-specific information and deadlines
• Local culture and lifestyle insights
• Scholarship opportunities
• Accommodation updates

Best practices for higher open rates

The technical aspects of email delivery can also significantly impact your campaign’s success. To improve both deliverability and engagement rates, focus on these key elements:

• Write clickable subject lines
• Send emails at optimal times for different time zones
• Include clear calls-to-action
• Optimise for mobile viewing
• Use eye-catching visuals

Remember, successful email marketing is about building relationships, not just sending information. Focus on providing value in every communication to keep prospective students engaged throughout their decision-making journey. Need help implementing these strategies? We can help you create and manage effective email campaigns that convert prospects into enrolled students. Contact Schools & Agents today to discuss your international student recruitment goals.

Written by Stephanie Clark