When international students can envision themselves thriving at your institution, they’re already halfway to enrollment. Let’s look at how to communicate your school’s story effectively to enhance your student recruitment efforts.

Shape your school’s brand narrative

Your institution has its own unique story—one that goes beyond the courses and facilities you offer. By developing a narrative that highlights your school’s mission, values, and what sets you apart, you can infuse this into all your communications to create a consistent story that impacts students seeking not just education, but a sense of belonging.

Showcase authentic student experiences

Nothing speaks louder than the success stories of your current and former students. Create content that follows diverse student journeys, highlighting both academic achievements and personal growth. These testimonials provide social proof and help prospective students envision their own success at your institution.

Focus on video content for maximum impact

Video content delivers your message with emotional impact that text alone can’t achieve. Campus tours, day-in-the-life features, and event highlights bring your school’s culture to life for students who may be thousands of miles away. Remember that short, authentic videos often perform better than highly polished productions.

Embrace social media storytelling

The majority of students are active on social media these days, so use these platforms as an opportunity to reach global audiences. Consider partnering with industry influencers who can authentically share their experiences with their followers—influencer marketing creates trust and expands your reach to new audiences who might otherwise never encounter your institution.

Diversify your content channels

Blogs provide in-depth perspectives on campus life and academic excellence. As part of our membership options, Schools & Agents can help create engaging blog content and share it across our extensive network, amplifying your reach. Additionally, podcasts and vlogs offer innovative ways to share stories in formats that today’s digital-native students prefer.

By highlighting what makes your institution special through multiple channels, you’ll connect with prospective students on a deeper level. Ready to enhance your storytelling approach? Contact Schools & Agents today for expert industry guidance. 

Written by Stephanie Clark