With search engines increasingly favouring rich media, integrating video into your school’s online presence can significantly enhance visibility and engagement. In this How to Tuesday article, we focus on how to gain better SEO results for your international school with video content.
When uploading videos to platforms like YouTube and Instagram, include eye-catching titles and captions that include relevant keywords. This helps search engines understand your content and improves its chances of appearing in search results. Remember to keep titles concise yet descriptive, and to include links to your school’s website.
Transcribing your videos and adding closed captions not only makes your content more accessible to audiences, but also provides search engines with text to index. This text-based content can significantly boost your video’s SEO performance, making it more likely to appear in both video and regular search results.
If you embed videos on relevant pages of your school’s website, you'll potentially increase the time visitors spend on your site – a factor that search engines consider when ranking pages. Additionally, it provides context for your videos, enhancing their relevance in your overall content strategy.
Plan your video content to align with your SEO goals. Create videos that answer common questions prospective students or parents might have, display your school’s unique features, and give valuable insights into the international education experience. This targeted approach can help you rank for specific, high-value keywords in your niche.
Making sure your video content is optimised for search engines is one of the best ways for schools in the international education sector to attract more students. Ready to take your content marketing strategy to the next level? Get in touch with Schools & Agents today for expert guidance on boosting your SEO results and more!
Written by Stephanie Clark
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