A multi-channel approach to digital marketing is the best way to ensure your business stays at the forefront of international students’ minds. But creating fresh content regularly for every platform can be time-consuming. So what’s the solution? Strategic content repurposing. Here’s how to transform your existing written content into different formats to increase reach and engagement across platforms.
Convert data-rich blog posts into visually appealing infographics. Do this by extracting key statistics and breaking down complex processes into manageable chunks that can be displayed visually. These perform particularly well on Instagram, but make sure to be consistent in your branding and keep text minimal.
Experiment with extracting quotable moments, interesting facts, or tips from your blog content. Then, transform them into carousel posts for Instagram, Twitter threads, or eye-catching graphics for LinkedIn. Remember to adapt your tone for each platform while maintaining your core message.
Why not turn your written content into engaging videos? Create quick TikTok tutorials, detailed YouTube explanations, or Instagram Reels highlighting key points from your blog posts. Don’t forget to add subtitles in multiple languages to increase accessibility for international audiences.
Another trick is to convert your written expertise into engaging audio content. Use blog posts as scripts for podcast episodes, invite industry experts for discussions, or create Q&A sessions addressing common international student concerns. This format is perfect for audiences who prefer learning while on the go.
Repurposing is a smart strategy that helps you extend your reach and connect with international students without having to constantly come up with new content topics. Need help developing a comprehensive digital marketing plan for international education? Contact Schools and Agents today for customised solutions that will get you the results you want.
Written by Stephanie Clark
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