As summer approaches, language schools and universities in the international education sector face the challenge of attracting students in a competitive market. Here are some strategies to help your language school or university make educational content that shines this summer.
Reflect the vibrance of the summer season by creating stunning visual media to bring your institution to life. With high-quality photos and videos showcasing your campus, classrooms, language immersion experiences and cultural events, you’re sure to attract the attention of prospective students worldwide. A great option is to partner with a professional social media influencer to develop a series of ‘A Day in the Life’ posts, sharing a genuine glimpse into life at your school with their followers around the world.
Audiences these days want to be both entertained and informed. Grab their attention by adding interactive elements to your content, such as mini language proficiency quizzes and audience polls, providing them with instant feedback and course recommendations. You could also create virtual campus or school tours using 360-degree technology, allowing students to explore facilities from afar.
To give prospective students a taste of what to expect from your institution, why not entice them with a sneak peek? For example, language schools could share short videos on common idiomatic expressions or a live-streamed mini-class on pronunciation. Universities might offer short lectures on topics like cross-cultural communication or global business practices.
With creative, engaging, and authentic content like this, your institution will be the top choice for students seeking enriching educational experiences this summer and beyond. Always stay true to your brand voice while showcasing what makes your school unique – and remember to contact Schools & Agents any time for specialised help with your digital marketing strategy!
Written by Stephanie Clark
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