The international education industry is evolving, with diversity and inclusion becoming more of a strategic imperative. Schools that successfully attract and support students from different backgrounds don’t just fill seats; they cultivate global citizens prepared to thrive in an interconnected world. Here are some key strategies to enhance diversity in your school or university’s student recruitment efforts.

Rethink language used in marketing 

Start by examining all your recruitment materials through a diversity lens. Use inclusive language that speaks to students from all backgrounds and ensure your website, brochures, and social media content represent various ethnicities, abilities, and socioeconomic groups. This helps prospective students see themselves belonging in your institution before they make the decision to enrol. 

Expand your student recruitment reach

Target underserved communities and regions by establishing focused scholarship programmes or partnering with community organisations. Virtual recruitment events have made global outreach more accessible, so make use of these to connect with students from traditionally underrepresented areas.

Create an inclusive environment

Remember that student recruitment is only the beginning of the inclusion journey. It’s also vital to ensure your institution has comprehensive support systems in place, including cultural adjustment resources, mentorship opportunities, and celebration of diverse perspectives. 

Utilise new technology

In 2025, AI tools can effectively identify unconscious bias in your recruitment processes. Many leading institutions now implement ‘blind’ application reviews that remove identifying information to ensure more equality when considering applicants. AI can also be used to help eliminate bias in recruitment material, making sure all marketing language is inclusive.

Today’s students and families increasingly consider an institution’s diversity profile when choosing where to study—making your inclusive practices a powerful marketing asset. Need guidance in implementing these digital marketing strategies? Contact Schools & Agents and we’ll help amplify your inclusive recruitment message to reach the diverse student population your school is looking for.

Written by Stephanie Clark