We are delighted to introduce Higher Education Marketing (HEM) as the newest Service Provider on Schools & Agents – bringing over 15 years of sector-specific expertise to our global education community.

Who is HEM?

Founded in 2008, HEM is a full-service digital marketing and technology partner working exclusively with education providers. From language schools and colleges to universities, boarding schools, and educational agencies, HEM supports institutions in more than 30 countries to attract, engage, convert, and retain students across every stage of the learner journey.

HEM’s singular focus on education sets them apart. Every strategy they deliver is purpose-built for the student recruitment landscape, enabling clients to achieve tangible results in increasingly competitive markets.

What HEM Offers

1. Strategic Digital Marketing
HEM creates fully integrated, multilingual campaigns spanning SEO, paid search and social advertising, content strategy, email marketing automation, and social media management. The aim? Consistent, measurable growth in enrolments.

2. Creative & Web Development
From websites and landing pages to complete brand refreshes, HEM designs assets with conversion and user experience in mind—built by specialists who understand how students think, search, and decide.

3. CRM & Marketing Automation
As certified experts in Mautic and HubSpot, HEM provides end-to-end setup and optimisation, including custom funnels and lead-nurture workflows, helping institutions stay connected with prospective students at the right time.

4. Student Information System – HEM-SP
HEM's proprietary, modular SIS/CRM platform streamlines admissions, finance, and academic processes. Featuring real-time data, integrated payments, and drag-and-drop form builders, HEM-SP brings clarity and efficiency to every team.

5. Training & Advisory Services
From team workshops to executive coaching, HEM equips institutions with the knowledge and tools to stay aligned with digital trends, maximise internal resources, and sharpen their recruitment strategy.

Why Schools & Agencies Choose HEM

Education-Exclusive Expertise
Every client is an educational institution. This deep specialisation ensures strategies are always tailored to the unique challenges of student recruitment and retention.

Real-Time, Data-Driven Insights
With transparent dashboards and KPI reporting, clients can pivot quickly and make informed decisions as markets evolve.

Global Reach with Local Sensitivity
With clients across five continents and insights shared through their long-running HEM Blog, HEM brings a truly international perspective grounded in real-world experience.

Unified, End-to-End Support
HEM bridges the gap between marketing, admissions, and student services—ensuring a seamless journey from first contact to alumni engagement.

Proven Results

50% average increase in qualified student enquiries year-over-year

30% reduction in cost per enrolment across managed advertising accounts

Over 300 educational partners served globally, including Accademia Italiana (Italy), Medix College (Canada), and institutions across the US, UK, and Australia.

Whether you're a school looking to boost your online presence, streamline operations, or increase international enrolments, HEM delivers the tools, expertise, and support to help you thrive.

For more information about HEM and how they can support your institution, visit: www.higher-education-marketing.com