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S&A Clinic: What Can I Do If I’m Struggling to Find Topics For My S&A Membership Articles?

  Publisher : Stephanie Clark   30 June 2025 06:55

We understand that not every school has a dedicated marketing team or content creation resources. One question we hear regularly from our Premium and Platinum members is: ‘We know we should be sharing articles, but we’re not sure what to write about or how to get started.’ If this sounds familiar, read on to find out how we can help.

Common content challenges schools face

Many schools struggle with content creation for various reasons. Some feel their updates aren’t ‘newsworthy’ enough, whilst others worry about writing quality or simply lack the time to develop regular content. Additionally, some schools have exciting developments but aren’t sure how to present them in an engaging way for our audience of education agents and industry professionals.

How Schools & Agents can support your content creation

The good news is that you don’t have to navigate content creation alone. We regularly assist members in developing well-written articles that showcase their institutions effectively. We can help you identify newsworthy angles from your everyday operations and provide guidance on structuring your articles for maximum impact, ensuring your content resonates with our network of over 600 agents worldwide. From brainstorming topics to refining your messaging, we’re committed to helping you make the most of your membership benefits.

Getting started with confidence

Remember, your 300-word monthly articles (or weekly for Platinum members) are valuable opportunities to maintain visibility within our community. Even small updates about your school can be transformed into engaging content that keeps you top-of-mind with education agents. Some topics could be:

  • A new partnership or project for your school
  • Student testimonials and success stories
  • Facility updates or refurbishments
  • New upcoming programme launches

Don’t let content concerns hold you back from maximising your membership. Get in touch with Schools & Agents today for personalised support in creating engaging articles that expand your reach to our global agent network.

Written by Stephanie Clark

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