As a follow-up to last week’s overview of our membership options, this S&A Clinic edition addresses another frequently asked question from our Premium and Platinum members: what type of content can you share through your monthly article allowance? Let’s explore possible article topics and formats to help you maximise your membership benefits.

Topics our members can write about 

Your member articles are an excellent platform to showcase your institution’s latest developments and achievements. These articles can spotlight new courses or upcoming programmes, highlight recent facility improvements or innovative initiatives, or even celebrate significant milestones and achievements. The key is to share content that demonstrates your institution’s value and keeps your audience informed about your latest offerings and updates.

Key article format guidelines 

To make the biggest impact we recommend keeping articles concise, around 300 words. This length has proven ideal for keeping readers engaged while also conveying your core message effectively. Articles can also include:

• Direct links to featured programmes
• High-quality images that complement your content
• Embedded videos showcasing your facilities or programmes
• Your institution’s contact details

Making the most of your membership

Whether you’re a Premium member with one monthly article or a Platinum member with four, each piece is an opportunity to strengthen your presence in the international education community. Consider planning your content calendar to align with key recruitment periods or important announcements at your institution.

Ready to submit your member article or need guidance on content creation? Contact Schools & Agents for support in writing engaging articles that resonate with our global network of education agents and service providers. Together, we can make sure your institution’s news reaches the right audience effectively.

Written by Stephanie Clark