Your online presence often determines whether prospective students trust you with their educational journey. Our member agents often ask us how to boost their online presence—this week’s S&A Clinic article addresses this pain point, helping your agency compete in today’s international education industry. 

Get your essential digital toolkit ready

Every successful education agent needs three core elements: a professional website, an active social media presence, and authentic client reviews. Your website showcases your key services, success stories, and contact information—ensure it’s mobile-optimised since most students browse on their phones. Client testimonials and reviews build trust, so actively collect and display them prominently across your platforms.

Choose your social media platforms wisely 

Different audiences inhabit different digital spaces. Instagram and TikTok resonate with Gen Z students who respond to visual storytelling and behind-the-scenes content. LinkedIn connects you with parents and working professionals considering further education. Facebook remains valuable for reaching broader family networks. You also need to consider the most popular platforms used in your target regions. It’s best to choose 2-3 platforms initially and excel there, rather than spreading yourself thin across every channel.

Create consistent content that converts

Video content outperforms static posts consistently. You could create live Q&A sessions addressing common concerns about studying abroad, or short videos featuring student success stories or day-in-the-life content from different universities. Use local SEO strategies by incorporating location-based keywords and creating content about studying in specific cities or regions where you operate. Post regularly while maintaining consistent branding—same logo, colour scheme, and tone of voice—to build trust and professionalism.

Your digital presence is an investment in your agency’s future, so why not begin with a professional website audit? Get in touch with Schools & Agents today for website optimisation services and social media packages designed for audiences in the international education industry. 

Written by Stephanie Clark