Hi everyone! In our last Schools & Agents Bulletin, Bernice stressed the importance of maintaining an active social media presence during the peak summer months. In this article, we share her practical tips, particularly relevant to those schools currently navigating the summer rush and struggling to keep their socials up and running. 

Make the most of user-generated content

First and foremost, focus on user-generated content (UGC). Encourage your teachers and staff to contribute by sharing photos of classroom activities, videos of student experiences, and snapshots of extracurricular events. This not only eases your workload, but also provides authentic, engaging content. Consider granting social media access to trusted, social media-savvy teachers who can post on your behalf, allowing you to concentrate on your primary responsibility – ensuring student welfare.

Consider outsourcing as a solution

Another viable option is outsourcing your social media management to a third party, such as Schools & Agents. We offer flexible packages, ranging from year-round management to seasonal support during your busiest months. This solution ensures your online presence remains active and engaging, even when you’re stretched thin.

Remember the importance of consistency

It’s so important to maintain consistent social media activity during summer to preserve the engagement and reach you’ve worked hard to build. A period of inactivity could result in a significant setback, forcing you to rebuild your online presence from scratch once the season ends. Developing a strategic plan for your social media feed can help you stay on track during these hectic times.

Keeping your socials updated is about maintaining visibility and staying connected with your community and potential students. If you want to explore how Schools & Agents can support your social media efforts, get in touch with us via email or on our social media channels. We’re here to help your business shine, no matter the time of year! 

Written by Stephanie Clark