France is quickly emerging as one of the most in-demand destinations for international education — and for education agents, this shift presents a major opportunity. With thousands of international students already choosing France, and clear government backing to expand these numbers, it’s a trend that agencies can’t afford to ignore.

According to UNESCO, over 5,300 Brazilian students are currently enrolled at French universities, and this is just the beginning. President Emmanuel Macron has set an ambitious goal: reaching 8,000 Brazilian students in France by 2026. This movement reflects more than a passing trend — it signals a long-term strategy to position France as a global academic hub, and agents who act now will be the ones to reap the rewards.

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Why France — and Why Now

France’s growing popularity is no accident. The country combines academic excellence, accessible tuition fees, and strong government investment in education and research. Programmes taught in English are becoming increasingly common, making French institutions more accessible than ever for students from non-francophone countries.

Importantly, France has also taken steps to build deeper educational ties with Brazil, including partnerships to promote bilingualism and ease integration for students. This level of international cooperation opens the door to smoother, more successful experiences abroad — a key selling point for any agent.

By including France in their portfolio, agencies are better equipped to cater to evolving student demand — offering a destination that blends quality education, cultural richness, and strong career prospects.

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France in Your Portfolio: A Competitive Edge

For agents, the decision to add France is more than a smart addition — it’s a step towards future-proofing their services. As student interest continues to shift, agencies who rely solely on traditional destinations risk being left behind. France brings diversity, innovation, and global appeal — elements that today’s students and parents actively seek.

With France, agencies can attract a broader client base, respond to new trends, and elevate the perceived value of their counselling services. However, navigating a new destination can be daunting without the right support — and that’s exactly where FrenchXpert comes in.

Whether you need help understanding the French education system, selecting the right institutions, or preparing promotional materials, FrenchXpert provides agents with all the tools and guidance needed to succeed in this growing market.

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Conclusion

France is no longer a niche option — it’s a rising star on the global academic stage. With thousands of students already making the move and growing institutional support between France and Brazil, the time to act is now. Agents who embrace this trend early will be the ones who stand out, grow their client base, and position themselves at the forefront of international education services.

Want to lead this movement? Let FrenchXpert help you turn interest into enrolments.