Using your school / university / agency’s online presence to reach out to audiences worldwide is crucial for expanding your reach, but what sort of content should you be focusing on? In this blog post, we’ll explore points to keep in mind in order to produce content that resonates with students and partners in the international education industry. 

Understand your audience

The first step is understanding your target audience. Potential students and partners in the international education industry have specific needs and interests, so it’s vital to conduct thorough research to identify their preferences, pain points, and aspirations. Consider factors like language proficiency, cultural background, and educational goals. This knowledge will serve as the foundation for your digital marketing strategy.

Tailor content to their needs

Once you've gained insights into these points, customise your content to address them. There are numerous ways you can do this, for example, by creating blog posts, articles, or videos that provide valuable information related to international education. You could also offer tips on the application process, visa requirements, and scholarship opportunities, and share success stories of past students showing how your institution has positively impacted their lives. Tailored content such as this demonstrates your commitment to meeting your audience's requirements, which in turn helps build trust and loyalty.

Engage through social media

Lastly, make full use of all your social media platforms to connect with international education audiences in real time. Use them to share regular updates, event announcements, and behind-the-scenes snapshots of school or campus life. What’s more, remember that social media is a two-way street, so encourage interaction by asking questions, creating polls, and responding promptly to any comments and messages. You might also consider collaborating with influencers to expand your online presence and tap into their networks.

Written by Stephanie Clark