In today’s Marketing Monday article we are going to look at how blogging and social media (what we call social sharing) can help companies improve their SEO and, therefore, their website ranking.

Fresh and Relevant Content

Blogs allow you to regularly publish new content that is relevant to your audience and industry, which can help improve your website's search engine rankings. Search engines tend to favour websites that have regularly updated content because it shows that the website is active and engaging. It’s very important to start off by identifying your target audience. That way you can create content that is relevant to it.

Use of Keywords

By incorporating relevant keywords in your blog posts, you can improve your website's search engine rankings for those keywords. However, it's important to use keywords naturally and not to overuse them, as this can negatively affect your rankings.

Internal Linking

Blogs allow you to link to other pages on your website, which can help improve your website's internal linking structure. Internal linking helps search engines understand the relationship between the pages on your website and can improve your website's search engine rankings.

Backlinks

By creating high-quality content that other websites want to link to, you can improve your website's backlink profile. Backlinks are an important factor in SEO because they signal to search engines that other websites view your content as valuable and relevant. This is why, at Schools & Agents, we place a lot of emphasis on Member Articles. Member articles are a very effective way for you to get backlinks, as we would link up to different parts of your website throughout the article.

Social Sharing

When people share your blog posts on social media, it can help improve your website's visibility and search engine rankings. Social signals, such as likes, shares, and comments, are becoming increasingly important in SEO, and blogs are a great way to generate social engagement. Another thing we do at Schools & Agents is to encourage our members to share their blogs on our social groups - especially on Facebook and LinkedIn. This helps them to generate third-party likes and comments, hence boosting their own blog post.