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Marketing Monday: Social Media Marketing – A Powerful Tool for International Student Recruitment

Published Stephanie Clark on Monday, February 12, 2024 11:00 AM

Marketing Monday: Social Media Marketing – A Powerful Tool for International Student Recruitment

With millions of active users worldwide, the use of powerful platforms like Facebook, Instagram and TikTok has become essential for educational institutions to attract potential international students. In this article, we explore how creating compelling content and strategic influencer partnership can help educational institutions effectively showcase their offerings and values to a worldwide audience. 

Creating engaging content across key platforms

When developing content, it's crucial to understand which platforms are used the most in your target countries. For instance, TikTok (known as Douyin) is popular among young people in China and, although the number of TikTok users is rapidly growing, across Europe and USA Instagram and Facebook currently reign supreme. Each social media platform offers unique opportunities to tell your institution's story in a way that resonates with student aspirations, needs, and cultural backgrounds. Instagram and TikTok are perfect for visually appealing tours of campus facilities and authentic student testimonials, while LinkedIn and Facebook can host more detailed discussions about academic programs and alumni success stories. Encourage user-generated content as well by running contests for current students to share photos and videos of their experiences. This authentic perspective builds credibility and gives applicants a raw inside look.

Building a community through influencer collaborations

Partnering with influencers can significantly amplify your institution's visibility among international students, as well as help build an online community around your business. Identify influencers who have built substantial social media followings and who you feel would add authenticity to your message. This will expand your school or university’s reach and credibility, making your offerings more relatable to prospective students. Make sure to equip these influencers with content and resources to organically discuss and highlight their positive experiences. Cultivated word-of-mouth marketing like this creates a powerful ripple effect.

Implementing a comprehensive social media strategy is so important for effectively engaging today's international students. Let's turn aspirations into enrollments – get in touch with Schools & Agents today to help showcase your institution to thousands of agents and service providers worldwide!

Written by Stephanie Clark

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