For anyone involved in international education, there are certain dates that stand out on the calendar. ICEF Berlin is one of them. Every November, hundreds of education providers, student recruitment agencies, and industry specialists come together with one shared goal, creating meaningful partnerships that help students access opportunities around the world. More than just another conference, IC...

Some of the partnerships we value most at Schools & Agents are those that develop beyond a single campaign or service. They allow us to understand an organisation, its objectives and its audience, and then support different areas of its marketing as and when they are needed. Our work with Visit Malta is a good example of exactly that. We are extremely proud of our partnership with Visit Mal...

The latest quarterly statistics from English UK show that demand across the UK English language teaching sector remained below 2025 levels during Q2 2026, although the overall structure of the market changed very little. Based on returns from 115 English UK member centres, the Q2 snapshot provides an overview of student demand across the UK ELT sector between April and June, as providers moved ...

We’re delighted to share that Hosts International's Director, Harsha Brown, recently joined The University Guys Podcast to discuss a topic close to our hearts: how student accommodation shapes far more than just where someone sleeps. Beyond the bedroom Talking to host David Hawkins , Harsha explored what she calls the ‘hidden curriculum’ of student accommodation, drawi...

International students bring diverse perspectives, energy and global awareness to their host communities. This means they’re able to influence local culture, not just absorb it. It’s schools that recognise this potential which can truly extend their sustainability impact beyond campus boundaries. Students as agents of change International students interact daily with local commun...

International students face a unique set of pressures with navigating a new culture, language and education system, all whilst living away from home. For schools and agents alike, recognising the early signs of burnout and responding effectively can make the difference between a student thriving and withdrawing entirely. Why burnout looks different in international students Homesickness, lan...

Most schools think of marketing as something that happens in a separate department – campaigns, brochures, social posts. But the schools that consistently build the strongest reputations tend to understand something else: that every operational decision they make shapes how they’re perceived. Here’s what that looks like in practice. How timetables, safeguarding and accommodati...

Hi everyone, and welcome back to another S&A Bulletin. Conference season is almost upon us, and whether you’re attending your first industry event or returning after a long absence, a little preparation goes a long way. Here are four tips picked up over many years in international education that we think are worth taking with you. Stop trying to meet everyone It sounds counterintui...

Agents receive a significant volume of emails from schools, and the subject line is often the only thing standing between your email and the archive folder. Did you know that adding a location to your subject line could improve your open rates? Here’s why this works.  Relevance is everything Agents don’t represent every school in every country – they specialise. When a...

Paid advertising can help schools generate visibility quickly, especially for priority programs, upcoming intakes, and competitive markets. But clicks and form submissions do not always tell the full story. A campaign may look successful because cost per lead is low. Yet admissions teams may find that many inquiries are difficult to contact, not ready to apply, outside the target audience, o...

Students interested in fashion, design and visual arts are often looking for more than a traditional academic route. They want practical training, creative freedom, professional guidance and an environment where they can develop a strong portfolio and turn their ideas into real projects. That is why we are pleased to welcome Canvas École Art et Mode to the Schools & Agents network....

For many international students, choosing where to study is no longer simply a question of finding the right university, course or destination. Increasingly, students and their families are looking several years ahead and asking what that education could lead to once graduation arrives. They want to understand career prospects, employment opportunities, workplace expectations and whether the inves...

We are sorry to confirm that International House Belfast (IH Belfast) has closed at the end of August 2026. Students able to complete their courses All students were able to complete their courses, and there was no need to activate the English UK Student Emergency Support Scheme. Huan Japes, Membership Director at English UK, said: 'We are very sorry to see International House Belfast ...

Continuing our Testimonial Thursday series, this week celebrates a truly special relationship. Scuola Leonardo da Vinci is one of the longest-standing members in S&A’s history, a partnership that goes back years and remains as strong today as ever. This week: Scuola Leonardo da Vinci As one of our Platinum members , Scuola Leonardo da Vinci has trusted us for years to keep their s...

Schools invest heavily in marketing, but not all consider the environmental cost of that investment. From glossy brochures to exhibition banners, the materials produced for recruitment carry a surprisingly significant carbon footprint. Let’s explore how to align your marketing practices with sustainability values. The problem with print Traditional printed materials like flyers, banner...

For many students, studying overseas begins long before they step into a classroom. It starts the moment they leave home, often carrying a mixture of excitement, uncertainty and high expectations. While schools and education agents spend months helping students choose the right destination and institution, the first three days after arrival can have the greatest impact on how confident and settled...

There are certain dates in the international education calendar that are worth marking well in advance, and for language travel professionals, April 2027 is already shaping up to be one of them. The IALC Workshop is heading to San Sebastián in northern Spain, bringing education agents and IALC schools together for three days of appointments, conversations, professional exchange and the kind...

Choosing a school abroad is often presented as a logical decision. Schools showcase rankings, facilities, course options and accreditations, while agents compare destinations, visa requirements and tuition fees. Yet anyone who has worked in international education knows that families rarely make their final decision based on facts alone. Behind every application lies a complex mix of hopes, con...